Unlike digital marketing, exhibitions give you the exciting opportunity to interact with your audience face-to-face and build lasting and more powerful business relationships. After 2 years of struggling to get field sales reps in front of your customers, exhibition opportunities have become more valuable than ever.
We’ve put together a few useful planning tips that will help your company prepare, stand out, and succeed at exhibitions this year:
Tip #1 – Be the early bird
The key to choosing the right stand space for an exhibition is to get in early. The advantage of this is that you can choose the best spot to suit your needs and budget – this will determine the success of your exhibition and can have a huge impact on your ROI.
The best place for a stand is on a corner or at the end of the aisle because you can get passing trade from two angles and more.
Request to see the show’s floorplan today and speak to our team to ensure you have the best visibility and passing footfall.
And don’t forget, committing to the event early gives your brand added visibility as your branding will be included in many aspects of the communications to prospective and confirmed delegates–such as on the website and email newsletters.
Tip #2 – Have your goals front of mind
Setting objectives for your attendance, and what you would like to achieve from the exhibition is the first thing you should do before deciding on what size stand you should buy.
If you are planning to showcase or demonstrate a new product you may have additional requirements. Here are some questions you may need to consider:
- Do you have the right wall space to showcase your products?
- Do you have enough floor space for client interaction?
- Will you want a reception area?
- Do you need a private meeting area or storage space on your stand?
If your goal is simply to create brand awareness, then you could consider a smaller stand space.
All of these elements play a role in choosing the correct stand size. Speak to our experienced team who can help you find the right space for you.
Tip #3 – Pre-event marketing
Your next step is to develop a pre-event marketing plan. Use a multi-channel approach to make sure everyone knows that you’re attending an exhibition and where they can find you. Visitors often decide what they want to see before coming to exhibitions so it’s important to inform your customers and leads by promoting yourselves on your website and social media pages. In addition, email marketing is a powerful way to communicate with prospects by letting them know where your stand will be located and why they should come and see you.
Make sure you also take advantage of all the event’s own delegate marketing too, which can offer many opportunities for your brand logo and information to be seen in conjunction with the event.
Be part of Guidelines Live 2022
Speak to one of our experienced team today
to find out how your brand can be part of this year's event.